At the .bagoitalia atelier the drive to innovate creatively impacts both product and process. We believe that being innovative means to use our innate creative force as integral approach, common thread running throughout the .bagoitalia identity, permeating even our organisational principles. This approach enables .bagoitalia to anticipate, evaluate, and react to change through effective and original ideas. Such innovative momentum finds inner expression in the continuous process of research and development, wise synthesis between technical skills, artistic knowledge, and commercial potential. Externally, this innovative capacity translates into dynamic synergy between the various stakeholders, especially among the network partners – longstanding collaborators who successfully regenerated themselves through the major changes witnessed in the national and international markets. This innovative modus operandi shapes our constant pursuit for futuristic materials and styles.